Uniform
adidas adiPower Howard: Dwight's Third Signature Shoe Release
The NBA's most celebrated big man, Dwight "Superman" Howard, just introduced his third signature adidas shoe to the world via his Facebook page. The adiPower Howard officially drops today and [...]
The New iPhone 4S: A Perfect Fit for Athletes
Although it's not the iPhone 5 many were hoping for, the new Apple iPhone 4S has finally been released, and its capabilities are impressive. Within the same body as the [...]
Styling and Profiling: adidas Originals David Beckham 2011 Fall/Winter Collection
You may not be able to "Bend it Like Beckham" on the soccer field, but this fall and winter, you'll be able to dress like him off the field. adidas [...]
The Look: Baron Davis’ Bold Style
“We wear the same uniform on the court. The last thing I wanna do is wear the same suit off it,'" says former L.A. Clipper turned Cleveland Cavalier Baron Davis [...]
adidas Performance Gear for the 2011 NBA All-Star Weekend
In three weeks, some of the top ballers in the world will head to Hollywood to compete in the 2011 NBA All-Star Weekend. Although the festivities are mostly lighthearted fun—players [...]
Evolution to NBA Revolution 30
A new season means a new look for the men of the NBA—fresh uniforms. adidas has introduced the Revolution 30 collection, gear that is 30 percent lighter and dries twice [...]
Pack It Up
It’s almost that time of year every student looks forward to: the beginning of a new school term. Books, supplies, computers, sports equipment—they all need to be packed before the [...]
adidas SLVR 2010 Autumn/Winter Video
When you think of adidas, you probably picture Dwight Howard or David Beckham in a moisture wicking tank and a pair of athletic shorts with the iconic three stripes . [...]
Self Marketing Tips
Reality check: Most high school athletes are not five-star recruits. So, college coaches probably won’t be kicking down your door or blowing up your cell, day in and day out, [...]
Smell Like a Winner
If the stench of blood, sweat and tears lingers in your gear, go for the WIN. It will keep your threads smelling as fresh as your game. Sweat is [...]